PPC vs Organic SEO: Where Should You Invest Your Marketing Budget?

Wed, 12 Nov 2025 08:20:27 +0000

In today’s fast-evolving digital landscape, every click counts — literally. As businesses adapt to digital marketing trends 2026, one recurring question echoes in every boardroom: Should you invest more in PPC or SEO? The truth is, both paid search and organic traffic have unique advantages. The challenge lies in knowing which approach aligns best with your brand’s goals, budget, and timeline.